collateral design, digital design, email marketing, identity design, photography

We love it when our clients are winning and Brisbane-based law firm Carter Newell Lawyers is the perfect example. From humble beginnings with just 13 staff, the award winning firm now has offices in Brisbane, Melbourne and Sydney providing legal advice to Australian and international corporate clients. To celebrate the firm’s 25th anniversary, we had the pleasure of working with them to rebrand their corporate identity with a fresh look that will take them well into the future.

Carter Newell Lawyers logo

The rebrand

Given Carter Newell Lawyer’s identity within the industry, our aim was to strengthen their existing look and feel with a simplistic and modern twist. By creating a custom word mark we were able to declutter the existing identity and offer an alternative which supports the firm’s approach to be recognised as a premier provider of specialist legal services.

Stationary design

Carter Newell Lawyers 25 years logo

25 years logo

To mark the 25th anniversary of Carter Newell Lawyers we designed a special extension of the new corporate identity in the form of a ’25 years’ logo, which was used on stationary, marketing material and in publications throughout the year.

Carter Newell Lawyers Gazette


Carter Newell Lawyer’s communications team produce an astonishing amount of publications each year. We needed to create a publishing style that would remain consistent in appearance but allow the team flexibility to continue to create new publications to address the firm’s key areas of interest and speciality. Existing publications received an overhaul and new Gazettes were created to highlight key cases Carter Newell had been instrumental in bringing to completion.

Corporate profile photography


To compliment the firm’s new publication style and for use in both internal and external marketing campaigns, we regularly visit the Carter Newell office to take corporate portraits. These portraits are used, internally and externally, to highlight the profiles and achievements of their exceptional team, which includes 16 partners and approximately 150 staff.

Digital design and email marketing

The team at Carter Newell Lawyers are constantly working to identify new ways to share their content in a reader-friendly format across various digital platforms. To help them achieve this, we created a number of ePub versions for some of their pre-existing Gazettes, which have been optimised for tablet and mobile devices. In addition, we designed an email marketing template which could be integrated into their chosen platform to help distribute download links for the different versions of these publications.

Email marketing templates designed to help Carter Newell Lawyers distribute publication links.