collateral design, digital design, identity design, packaging design, photography, signage, social media, website design
While some households slowly wake up to the smell of Vegemite toast, early mornings at Brisbane’s Flowerlovers are a hive of activity punctuated by the sweet smell of fresh flowers. We helped this popular Brisbane flower market, located within the Rocklea Flower Markets, blossom into a beautiful new brand—just in time for spring.
Flower markets often inspire romantic scenes of earthy materials against a rustic backdrop, punctuated by the sweet fragrance fresh blooms. And this is exactly how we wanted to position the new look for Flowerlovers.
“We are so happy with our new brand, it has already made us more visible.” – Jade Ferguson, Public Relations and Marketing Manager.
We wanted to create a logo which is both modern and fashionable, but which would also look at home on the side of an wooden crate or brown craft paper. In the end, we created two variations of the logo which could be adapted to suit most environments.
Stationary and packaging
Given the natural beauty of freshly picked flowers, with their array of textures and colours, it was important that the new stationary didn’t take away from the flowers themselves and complimented the traditional brown paper market flower wrapping style used by Flowerlovers.
We found a fantastic brown cardboard stock, traditionally used in food packaging because of its sustainability credentials, and developed rustic-style business cards and swing tags which the team uses in a variety of ways in store and with deliveries.
Within the larger market place, it’s all about what real estate you occupy and how to get noticed by those visiting the premises. Following their branding makeover, Flowerlovers now has the advantage with new truck signage, public facing banners and signage for their weekend food markets stall. And, of course, there is some impressive shop signage to draw the attention of customers visiting the Rocklea markets.
The client’s very large collection of antique nick nacks and homewares were the perfect props for our product photos. With the old market warehouse as our backdrop, we paired the beautiful flower arrangements with French collectables and old tables which we believe really helped bring out the desirable nature of what Flowerlovers has to offer.
Website design and Social Media
Flowerlovers had no real web presence at all but they had a desire to use the rebrand as the perfect time to start selling selected products online. We designed an ecommerce solution that helps them easily manage seasonal or perishable products when it suits stock availability and demand. The team can easily provide a smaller and manageable product line for online orders and special occasions to help customers who can’t always make into their Rocklea premises. We also helped establish their social media presence by setting up accounts, page banner designs and a number of product photos or promotional images which could be shared by the team in line with their marketing strategy.