collateral design, identity design, packaging design, product photography, website design
Silk pillowcase creators, slip, literally invited us to jump into bed with them when they decided to create a new identity for their range of luxury pillow cases and sleep masks.
Co-founders Justin and Fiona wanted to move away from the dated and ornate looking logo and packaging they had started the business with, and move to an ultra modern, bold and clean design.
By establishing a simple but bold word mark and partnering it with the product line colour palette we created an identity which not only stands proud on shop shelves but on night stands around the world.
“We absolutely love our new brand design; it’s everything we wanted. Thank you!” – Fiona, co founder of slip
Packaging and collateral
For slip, customer experience is everything which is why our team focused on the feeling customers will get when they open the box for the first time. Little hidden witty messages and information about the health benefits of sleeping on silk are now found on the product packaging, advertising material and thank you cards, as well as on all pieces of collateral.
Product photography and website design
At the time of the rebrand, slip also made the move to launch their own online shop, as well as to wholesalers. Their new digital presence required thoughtful imagery and design to ensure the style and luxury of their products translates to a pleasant buying experience for customers.